For a group project, I and four others: (David Lieber, Gus O'Brien, Luke Sharkey, and Mason Strange) were tasked with creating a product or system for Lowe's that encouraged DIY. After I noticed the multitude of products that Kobalt, in particular, made out of nylon/polyester, we decided to design a line of products using upcycled canvas as an alternative where we could. This line would be aimed primarily at homeowners and some less heavy-duty professions/activities, such as gardening and cleaning.
While we think it would be a bold move for Kobalt, we think a product line like this would be successful.
We had two other contenders for the project direction:
One was a modular indoor planter system that could connect to make watering easier. However, it seemed the weakest of the three ideas, so we moved on.
The other idea was a modular shed building system that allowed you to design your own shed and then install it, possibly with the help of Lowe's Contractors. You could buy a scale modular kit of simple laser-cut parts corresponding to life-sized shed pieces, tinker with them, and/or use an app to design the shed. The app would check for structural issues, and after consulting a Lowes contractor, you could order the parts to build the shed. We decided to favor the tool belt after realizing zoning laws might pose issues for the shed.
While we think it would be a bold move for Kobalt, we think a product line like this would be successful.
We had two other contenders for the project direction:
One was a modular indoor planter system that could connect to make watering easier. However, it seemed the weakest of the three ideas, so we moved on.
The other idea was a modular shed building system that allowed you to design your own shed and then install it, possibly with the help of Lowe's Contractors. You could buy a scale modular kit of simple laser-cut parts corresponding to life-sized shed pieces, tinker with them, and/or use an app to design the shed. The app would check for structural issues, and after consulting a Lowes contractor, you could order the parts to build the shed. We decided to favor the tool belt after realizing zoning laws might pose issues for the shed.
For the main deliverables, I was primarily responsible for the mock-up of the modular shed building kit, and then later the branding, the planogram, and two belt attachment concepts.
Mock-ups for the modular shed kit.
All physical ReKO prototypes made by Gus O'Brien, Luke Sharkey, and Mason Strange.
Potential Display Layout.
Potential planogram for the main display on an endcap in the tool section.